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The ISMF to define its competition strategy of the future

 

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ISMF Competition Strategy

The ISMF to define its competition strategy of the future

 

Lausanne/Mondovì, 15 July 2021 – The first meeting of the recently created ISMF Competition Strategy Group was held recently in Chambéry, France. Several topics regarding the strategic aspect of the international competitions have been discussed representing an excellent point from which to start to develop new formats and competition concepts.

 

The ISMF Sport Strategy Group has been set up to review the strategy which defines the various international ski mountaineering competitions, with the aim of enhancing the offer proposed to the athletes, the local organizers, commercial partners and the media.

The working group is composed of experts representing different skills and experience, ranging from members of the ISMF Bureau, the technical group, national federations, local organising committees, representatives of coaches and athletes and marketing specialists. The main reason of this multifunctional composition is to ensure a comprehensive approach by evaluating all the relevant influence factors.

 

The focus on the main discussions

The starting point of the entire discussion was the basic concepts of the strategic revision of the ISMF that will be exposed and proposed to the international federations at the ISMF Plenary Assembly scheduled for the end of September 2021.

Indeed, these notions concern all the topics discussed in the meeting, which have revolved around the “race” world.

Essentially the ISMF intends to focus more attention on new competition formats and the possibility to outline multiannual event calendars trying to obtain draft calendars at least a year in advance.

Furthermore, the participants in the meeting have examined in detail the calendar of the 2021/22 season, but mostly from a point of view strictly linked to the media aspect, and have taken into consideration a possible revision of the participation in the events for some categories on the basis of their age range.

Pierre Dupont, the ISMF’s Vice-President Sport & Events, states: “I am glad to be one of the promoters of this working group. I believe that we have started the collaboration in a more than satisfactory way and in fact the ideas of the participants are already numerous. In the coming months all of them will be examined and I am sure that a very positive general improvement can arise, even if there is still a long way to go.”

 

Contact

Roberto Cavallo, ISMF General Manager, rcavallo@ismf-ski.org, +39 335 5745945

 

About the ISMF

Founded in 2007, the International Ski Mountaineering Federation ISMF is the global governing body for ski mountaineering competitions. Since 2016, the organization is officially recognized by the International Olympic Committee IOC. Its main goals are the promotion, regulation and development of the ski mountaineering sport worldwide. Based in Lausanne, Switzerland, the ISMF’s membership consists of 38 national mountaineering or ski sports federations in Europe, Asia and the Americas. The ISMF organizes ski mountaineering World Cups events and World Championships. For the first time, ski mountaineering has been a medal sport at the 2020 Youth Olympic Games in Lausanne, Switzerland, and has recently been included in the programme of the Olympic Winter Games Milano Cortina 2026.

 

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